The range of possibilities for communicating towards the press and blogs carries on growing. It is now the turn of the PR agency Beautypod to offer an online solution accessible at any time, 365 days a year. Beautypod.fr is conceived as a show room fully dedicated to cosmetics to relay information from brands and agencies towards the media.
“In light of technological advances that have been occurring for 10 years and of the correlated media needs, it appeared necessary to invent a web-based solution that would be... fast, easy, targeted… in short magic, to hit always faster, farther and to save time for everyone,” said Claire Viger, head of the press office that has been part for 10 years of the Ravensara Distribution & Communication, specializing in international cosmetics brands.
Beautypod.fr beauty offers journalists to get access in h-just a few clicks to all the information they need on a brand or new product launch.
As per the brands, they enjoy the benefice of dedicated space and all their products are indexed so as to appear in search results or in the different themes. Visual, press releases, hot news, tips, videos, interviews of experts: of course, all the content posted on the site is downloadable.
Beautypod.fr already boasts 1,500 journalists in its database and 200 connections at each release.