Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beauty Success continues to grow

In a selective perfumery market that returned to growth in France in 2010 and progressed by 2.6%, after a decline of 1.4% in 2009, Beauty Success has been confirming its own progression its with a 6% growth in 2010, and consolidated sales reaching 215 million euros. However, the retailer’s growth is not measured on a like-for-like basis since the company has opened 26 perfume shops and beauty parlours during the year. Beauty Success retains its 7% share of the French market, but does not progress towards its 10% target.

For Beauty Success, the year 2010 was marked by the launch of a new beauty parlour concept. A total of 14 parlours have been opened, including 4 franchises. Another highlight of the previous year was the redefinition of the retailer’s identity with a new brand promise « Bien être & belle humeur » (“Well-being & beautiful mind”) along with a new logo representing a butterflies rosette.

Over the past five years Beauty Success has been growing by more than 5% annually. On December 31, 2010, the Beauty Success retail network was composed of 260 stores in metropolitan France and 8 locations overseas (Tahiti, Reunion and Morocco).

latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies