BASF Beauty Care Solutions new anti-ageing substance does not focus on diminishing the appearance of wrinkles, but on skin luminosity and brightness, another key element of the consumer’s satisfaction. “Simply acting on wrinkles alone may make you look good, but not great,BASF argues in a release.

Actually, BASF has developed a glow-enhancing technology based on papaya extract. The company developed on a patent pending process to optimize and stabilize the papain enzyme, which is claimed to be more effective than salicylic acid to exfoliate the skin, and as efficient as glycolic acid to improve the appearance of the skin brightness. BASF selected a papain of the highest grade of purity and tested it for toxicity. A natural stabilizer has been used to optimize the performances of the papain, and the preservative system was also carefully chosen to retain maximum efficacy.

According to BASF, consumer tests show visible improvement of the skin quality, at 21 days X-pressin brings a new luminosity to the skin. The effectiveness of X-the substance was assessed with a series of clinical and consumer tests. “After an overnight application, a large percentage of consumers found their skin was softer and smoother,” the company says.