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Industry buzz

Azzaro and Porsche Design to launch new fragrance

Clarins Group-owned Parfums Azzaro and Porsche Design have announced the launch of a new line of fragranced products this fall. Named “The Essence”, the line includes a toilet water, bath and shower, and after-shave products.

Parfums Azzaro, which signed a licence agreement with Porsche Design in June 2006, expect “The Essence” to enter the top 20 best-selling men’s cosmetics lines by 2010.

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  • 'The Essence' line
  • 'The Essence' new fragrance
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