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Industry buzz

Arcade Marketing confirms its global deployment

Philippe Ughetto, SVP International

Philippe Ughetto, SVP International

Arcade, the American firm specialized in the design and manufacture of multi-sensory sampling solutions for the Cosmetic and Consumer Goods industry has confirmed its ambitions to establish itself abroad with the opening of a subsidiary, Arcade Asia, and the start of a production plant in Wujiang in the Jiangsu Province. An announcement coming just after a first one concerning the establishment of a fully owned subsidiary for Latin America, Arcade Latam, based in Sao Paulo, and the start since January 2010, of a local production for some perfume sampling technologies.

The “BeautiPod”

A series of initiatives that come as the Group continues to intensify its aggressive strategy, especially targeting the makeup industry with the launch of new technological developments including the “BeautiPod(R)” a test dose inseparable from its communication medium, which is enjoying sheer success as well as other products to come with a brand new system to be launched in the first half of next year.

To be continued...


© 2011 - Premium Beauty News -
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