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AptarGroup begins strategic realignment

AptarGroup has unveiled new visual identities initiating a strategic realignment of its businesses centred on the group’s name and three core segments.

New business units

US-headquartered AptarGroup, a leader in the dispensing system industry, is undertaking a strategic realignment of its businesses under three market-focused business segments, namely: beauty and home products, food and beverage, and phamaceuticals. The AptarGroup will be consequently reorganised in three business units: Aptar Beauty + Home, Aptar Food + Beverage and Aptar Pharma.

By realigning our businesses in a way that is completely market focused, we will make it even easier for customers to do business with us,” explained Peter Pfeiffer, President and CEO.

The AptarGroup said this realignment should be fully operational in 2011.

New visual identities

As part of the strategic realignment new visual identities were developed for Aptar’s three segments and for the corporate enterprise. Pfeiffer added that each segment identifier has a unique colour. The new identity is centred on the group’s name and the names of its subsidiaries such as Valois or Pfeiffer should be replaced by Aptar Beauty & Home and Aptar Pharma.

Analysts welcomed Aptar’s realignment considering it would help the company to focus on its end-markets.

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