For the launch of its very first fragrance, named Aura, the crystal manufacturer joined forces with Clarins Fragrance Group, with the aim “to create a visual and olfactory aura of light, symbolizing the sparkle of a Swarovski crystal.”
The result is a spectacular packaging and a bottle, created byAptar beauty + home, and topped by a Swarovski crystal, specially cut for the occasion.
Mixing glass and metal, Aura’s bottle provides a thousand and one plays of light, revealing the scent in an outline of sensuous contours.
Aptar beauty + home chose a low profile VP4 screw-on pump and designed a special collar with a low tucking bead. They also developed a special engraved actuator, which picks up the sparkle of the crystal.