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Ancorotti Cosmetics takes off like a shot

The founders of the Italian company, which specialised in the design of eyes make-up participated in their first Cosmoprof.

The brand new company created by Renato Ancorotti and daughter Enrica, both of them fond of fashion and make-up arts, apparently launched its first collection successfully.

Enrica et Renato Ancorotti, Ancorotti Cosmetics

Enrica et Renato Ancorotti, Ancorotti Cosmetics

All along the four days of the Cosmoprof show in Bologna (Italy), the stand of the company specialising in the design of mascaras, eye-lines and other products for the eyes was fully booked. Demand remains strong on this dynamic segment. Apparently, the creative work made by Enrica Ancorotti has been fruitful, which is particularly noticeable considering the record time in which the products were developed.

Ancorotti’s brand new manufacturing unit is settled in Crema (Italy) in a 3,000 square metre facility. The building is features cleanrooms and a state-of-the-art laboratory. As far as research and development are concerned,Ancorotti Cosmetics also works in close cooperation with the University of Milan.

The Cosmoprof tradeshow was the first occasion for the young company to present its range make-up products inspired by the 1930s, 1960s and 1990s and featuring interesting visual innovations.

Ancorotti’s staff, including Marie Guilbert, the head of their sales department in France, will present its new collection in September 2009 in Paris, in dedicate showroom.

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