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Industry buzz

Alcan reinforces its mascara offer

Latest product launches demonstrate mascaras are a development priority that for Alcan Packaging Beauty. In a while, the group announced:

  • A new 90° mascara, which claims to offer women amazing control over their makeup: the hand can rest on the cheek for greater precision and the brush can be oriented to reach every part of the eye area.
  • An unrivalled development capacity for a plastic mascara brush within a record time: it is now possible to present a functional mock-up ready for the first make-up tests less than 2 weeks after the initial design.
  • A new custom development for Bourjois : the brand’s latest Volume Clubbing mascara is fitted with an original, twin-sided brush specifically developed by the Alcan Packaging Beauty innovation center: the product reservoirs on either side coat heavily the lashes from the first touch, for a dramatic touch, while the dense fiber front ensures optimum combing.

Jean-Yves Bourgeois

Portfolio

  • Mascara 90°
  • Brushes
  • Bourjois Volume clubbing
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