Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Airless dispensers: not concerned by the crisis

Created some months ago, AirlessPack Association gathers the main global producers of airless dispensers, including companies such as Megaplast, Rexam, Lablabo and Quadpack/Yonwoo.

Main objective of AirlessPack Association in 2009: carrying out a number of actions in order to promote and communicate throughout Europe on a system that offers multiple advantages in terms of packaging, delivery and preservation of products, whether cosmetic, pharmaceutical or even alimentary.

Of course the aim for member companies is to help developping the global market related to this type of products.

First stage, elaboration of a press kit and sensitizing of main European media, whether professional or mass audience, written or broadcasted, on the benefits of using airless dispensers. Several dozens of journalists have received or will receive a complete kit describing the Association and its goals. Appointments have been (and are) made with members of the Association to help journalists improve their knowledge in this unique system in terms of packaging and delivering products. Main objective, publication of articles and/or inquiries about airless systems.

Second stage, joint implementation of a website dedicated toAirlessPack Association to help professionals as well as mass audience, find details regarding the Association and its goals as well as information on the system itself and its advantages.

Third stage, sensitize all actors both, at the level of payers and at the level of prescribers (for instance Mass Distribution) so that airless dispensers are used more massively. The organisation of an European round-table is already scheduled for the second half of 2009.

Fourth stage, lay foundations for a genuine “airless label” the implementation of which would begin early 2010, perfect highpoint and a guarantee of quality and recognition granted to this type of system.

Obviously, it is fundamental that what was first initiated by four manufacturers of the sector is relayed and amplified by all the other actors involved in the business, because as the old saying goes... “United we stand, divided we fall”

One will also note that since the beginning of 2009, Airless dispensers are not concerned by the crisis! A clear sign that this type of packaging suits exactly current needs in terms of preservation of the content and hygiene.

Jean-Yves Bourgeois

Portfolio

© 2009 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close