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Industry buzz

A visual identity for Airless Pack Association

The AirlessPackAssociation, which aims at infoming the general public to the virtues of airless packaging, recently chose its new visual identity.

Signed by the agency Exit 9, the logo adopted by the APA provides a graphic translation of airless products.

The arrow symbolizes not only the outline of the packaging, presently a bottle, but also the applied gesture to deliver the content,” explains the association in a release.

The logo also gives a good idea of the product being protected from air, while referring to the colour code of beauty, one of the key markets in airless.

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