about Sharon Kwek
Sharon Kwek

Sharon is Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel. Based in Singapore, she provides insights on Asia’s beauty and personal care categories.

Website: www.mintel.com



Focus
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MakeUp in Paris: Applications to the Innovation Tree break new record!

With more than 170 products competing to be selected in the Innovation Tree, the next edition of the MakeUp in Paris trade show looks very promising. The Innovation Tree is a selection of the best innovations received for each ‘MakeUp in’ show. A committee of internationally recognized experts elect those that may change the way (...)

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Experts’ views
Developing eco-responsible ingredients: transform without denaturing

Romuald Vallée
Developing eco-responsible ingredients: transform without denaturing

This is a trend which is fast growing in all areas, including in the cosmetics industry. Eco-responsibility has become a major element in the purchasing process for consumers who want their choices to have a positive impact on the society and the environment. The “green” business, often interpreted as a “marketing opportunity” is now (...)

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