about Nathalie Isnard
Nathalie Isnard

Nathalie Isnard is scientific director and an associate at Effiscience.

Having obtained her doctorate in biology and cutaneous pharmacology, she spent several years working in dermo-cosmetology R&D before joining the world of medical communication in 2005. With her expertise and inventiveness acquired through her years in research, Nathalie Isnard develops original, pertinent and scientifically sound communication concepts to achieve not only product valorization but also product differentiation in the highly competitive healthcare and cosmetics markets.

Effiscience, an agency specialized in scientific communication for health and beauty products, builds upon this creativity to accompany numerous cosmetics and pharmaceutical brands.

Contact:
n.isnard@effisc.com
Tel: +33 (0)1 71 54 71 51

Website: www.agence-effiscience.fr

Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

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Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

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