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Keith Anderson

Amazon: Beauty is in the eye of the consumer

Amazon: Beauty is in the eye of the consumer

When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost...

latest news

L'Oréal USA appoints Silvia Galfo as president of luxe division in the U.S.

L’Oréal USA appoints Silvia Galfo as president of luxe division in the U.S.

Bâton Rouge aims to become the standard for tailor-made lipsticks in Europe

Bâton Rouge aims to become the standard for tailor-made lipsticks in Europe

Research: how to recreate a complex perfume with Artificial Intelligence

Research: how to recreate a complex perfume with Artificial Intelligence

Five packaging innovations spotted at Cosmoprof Worldwide Bologna 2024

Five packaging innovations spotted at Cosmoprof Worldwide Bologna 2024

Alpol: All-in-one hybrid skincare products

Alpol: All-in-one hybrid skincare products

Dao Ethical Gifts creates promotional items that support women

Dao Ethical Gifts creates promotional items that support women

Keith Anderson

Product strategy

Keith Anderson is VP, Strategy & Insights at Profitero, where he helps global companies gain a deeper understanding of their online presence to optimize online and in-store sales. Anderson has advised leading retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.

Web site: www.profitero.com

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Beauty partners - Innovations

Beyond Beauty by BASF: Unlocking the future of personal care

Beyond Beauty by BASF: Unlocking the future of personal care

Expanscience's Gaïaline, an active ingredient that regenerates soil and skin

Expanscience’s Gaïaline, an active ingredient that regenerates soil and skin

FOCUS

Cosmoprof Bologna records significant increase in international attendance

Cosmoprof Bologna records significant increase in international attendance

The 55th edition of Cosmoprof Worldwide Bologna closed its doors on Sunday March 24 with excellent results, according...

Experts’ views

Esxence 2024. Reshuffling the cards in alternative and niche perfumery

Esxence 2024. Reshuffling the cards in alternative and niche perfumery

Created in 2009 in Milan (Italy), Esxence, The Art of Perfumery, is the one of the main global fragrance fairs for Niche perfumery. This...

Beauty partners - Innovations

Beyond Beauty by BASF: Unlocking the future of personal care

Beyond Beauty by BASF: Unlocking the future of personal care

In our changing world, people are increasingly aware of the need to protect the environment, preserve resources and address climate...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

Markets & trends

Brazil: Prestige beauty expected to continue growing at a double-digit path

Brazil: Prestige beauty expected to continue growing at a double-digit path

Laws & regulations

Wastewater: EU parliament votes for “extended producer responsibility”

Wastewater: EU parliament votes for “extended producer responsibility”

Research: how to recreate a complex perfume with Artificial Intelligence

Research: how to recreate a complex perfume with Artificial Intelligence

Ingredients & formulation

Eurofragance adds a new captive to its palette of fragrance ingredients

Eurofragance adds a new captive to its palette of fragrance ingredients

Packaging & design

Five packaging innovations spotted at Cosmoprof Worldwide Bologna 2024

Five packaging innovations spotted at Cosmoprof Worldwide Bologna 2024

From polar bears to groundwater, nature is riddled with ’forever chemicals’

From polar bears to groundwater, nature is riddled with 'forever chemicals'

Innovation & new products

Nivea launches Q10 Dual Action serum to bring anti-glycation ’to the masses’

Nivea launches Q10 Dual Action serum to bring anti-glycation 'to the masses'

Companies & industry

Bâton Rouge aims to become the standard for tailor-made lipsticks in Europe

Bâton Rouge aims to become the standard for tailor-made lipsticks in Europe

L’Oréal USA appoints Silvia Galfo as president of luxe division in the U.S.

L'Oréal USA appoints Silvia Galfo as president of luxe division in the U.S.

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