about Elie Papiernik
Elie Papiernik

A former student of the Ecole Nationale Supérieur de Création Industrielle (National School for Industrial Creation), Elie Papiernik is the artistic director of centdegrés, the independent creative agency that he co-founded in Paris in 1988 with his friend David Nitlich. Brand platform creation, visual identity, product design, innovation, packaging, retail, architecture and digital presence: the agency is recognized as one of the most important for its expertise in the field of beauty. Present on the international stage from Paris to Hong Kong, China, Sao Paulo, Casablanca, Dubai and Geneva – centdegrés combines deep reflection, anticipation and action to “think far, do well”.

Passionate about ground-breaking innovation, Elie Papiernik regularly intervenes on subjects including the future of retail, the digital revolution, consumer experience and storytelling for large groups and in international shows like Luxe Pack, Cosmoprof and the China Beauty Expo.

Contact:
e.papiernik@centdegres.fr
Tel: +33 1 44 72 59 01

Agency website:
www.centdegres.fr

Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

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Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

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Features