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Creative Beauty Paris 2014 develops the full service offer and expends internationally

Creative Beauty Paris, the trade show dedicated to the suppliers of the cosmetic industry is refocusing on its main asset: the full service offer for skin care products and toiletries (design, launch or development of their product ranges).

The aim of the organizers is to gather on three days, on September 9th, 10th & 11th, at Porte de Versailles in Paris, all the cosmetic creation partners, from formulation to finished products, “to bring concrete and expert answers to the brands’ needs: formulas, packaging, changes in regulation, etc.

Inspiring materials on the BBLAB

This year, the BBLAB, the area the organizers dedicate to the exploration and discovery of cosmetic trends, will be focused on hair care innovation through the prism of the cosmetic ingredient.

The BBLAB 2014 explores the beauty of In an ever-expanding market where new launches by beauty leaders will be numerous this year, the BBLAB and its 2014 theme will be a window into the latest trends and evolutions of hair care,” add the organizers.

A competition dedicated to ingredients

Furthermore, for the first time, the BBLAB introduces the Advanced Ingredient Award competition that will reward the most innovative ingredient. The candidates will be selected by a high quality jury board of Marketing and R&D Managers coming from the TOP 100 leading beauty companies: L’Oréal, Yves Rocher, Leonor Greyl, Bumble&Bumble (Estée Lauder), Jean-Claude Biguine, Dessange…

International development

Beyond this repositioning, in 2014 Creative Beauty Paris will put the emphasis on international promotion and the optimization of the visitor’s experience through the launching of a personalized visit guide. The new tool will “match exhibitors and visitors profiles in a double perspective: giving visitors a relevant tour within the show and giving exhibitors better visibility by generating targeted traffic on their stands.

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