From summer 2015, Invercote G, the bestselling paperboard in Iggesund Paperboard’s Invercote family, will feature a lightly coated reverse side.
“More and more brand owners want to have access to high-quality reverse side printing, for example in order to print a colour shade or pattern which improves recognition and reinforces their brand,” comments Arvid Sundblad, Vice President Sales and Marketing at Iggesund Paperboard. “We are developing Invercote step by step, and always in the direction our customers want.”
Prior to this latest upgrade, Invercote G has been triple-coated on the print side with an uncoated reverse and is available in grammages from 180 to 380 g/m2. According to Iggesund, coating the reverse side means that the whiteness on the reverse has also been adjusted up.
Further improvement has also been made to the lightfastness, which is crucial for a package to keep looking fresh over time on the retail shelf.
“This is not a revolution but rather an adaptation to gradually changing customer demands. The reverse side coating is very light – it improves the printing properties, but still keeps the tactile feeling of roughness,” Sundblad continues.