Béatrice Pierrard has been appointed as Managing Director of the design agency Chic and their production centre Les Ateliers (Chic Group).

After 15 years in some of the most emblematic luxury firms (Clarins Fragrance Group, Martell-Mumm-Perrier Jouët and LVMH), Béatrice Pierrard brings her brand-builder and manager skills to the Paris, London, Singapore and New York teams.

Béatrice Pierrard joins Chic group as Managing Director of Chic and Les...

Béatrice Pierrard joins Chic group as Managing Director of Chic and Les Ateliers

Chic and Les Ateliers are a one-of-a-kind model in the luxury world. From creation, to production and implementation, they are one of the few companies being in full capacity to accompany luxury Maisons throughout their entire process of products and visibility developments. A beautiful nugget of the industry for which I am keen to reinforce the holistic and strategic approach, with the aim of nurturing its expertises and bring them to the next level of a strong strategic and creative multichannel proposition,” says the group in statement.