BASF’s new virtual makeover application (Get the Look 2.0), an improved version of the previous one, showcases the chemicals giant’s personal care ingredients portfolio and includes the 2015 beauty trends and looks.
Powered by ModiFace, the leading developer in virtual makeup technology, the application allows users to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair styles, eye makeup, face makeup and anti-aging effects.
Moreover, the application is linked to Innovadex, a search engine developed by BASF for its industrial customers, thus giving direct access to all the ingredients and formulations needed to give life to the products.
