For its new Multi-action Eye Contour (anti wrinkle, puffiness and dark circles), which is part of its new, entirely revamped eye contour range, Sothys has opted for the Auriga City, an airless package developed by Aptar beauty + home.
"An airless pack rapidly emerged as the best solution for this new care product targeting the most sensitive part of the face. The packaging is superbly suited to a product tested under ophthalmologic control since it offers consumers the guarantee of a perfectly preserved formula. In fact, we already used a 15-ml airless bottle in our previous Eye Contour range. To replace it, we were won over by Auriga City’s resolutely modern design first seen at a Luxe Pack show," enthused Juliette Jouve, Treatment Development Manager at Sothys.
Packaging and consumer tests enabled the brand to confirm its choice and fine tune the quantity of product delivered for this specific treatment.
Compact and lightweight, the Auriga City airless package enjoys an exclusive design with sleek lines, thanks to a perfect alignment of the barrel to the collar/actuator unit. As an option, it has an "on/off" lockable actuator system that keeps the formulas intact.
Available in a 15 ml format, the new Multi-action Eye Contour from Sothys boasts a grey and white decoration by Sothys and Aptar beauty + home.