The production of mascaras remains the main propeller of the company’s development, while leaving room for other emerging makeup products as well. The Italian firm is now present in all the niches of the makeup sector. "Our emphasis is now on foundations, lipsticks and extruded powders. Several machines were purchased for this" announces Mr Ancorotti. The company has further increased its fleet of back injection machines by bringing it to 23 units. "We are undoubtedly the first in the world to own so many machines of this type" he claims.
In the meantime, the company has carried out the purchase of an industrial unit next to the already owned buildings. This site truly represents industrial archaeology: it was created in 1969 by the well-known architect Zanuso, with the collaboration of Renzo Piano, for Olivetti, the famous typewriter manufacturer. Ancorotti Cosmetics has decided to renovate these 30000 sqm building to restore its prestige and image. The works will last for about a year and a half.
More than 370 employees
Moreover, the figures concerning employment are indicative of Ancorotti Cosmetics’ continuous growth: 372 people are employed, with a majority of women. Women represent 65% of the employees. In 2016, 90 temporary contracts were confirmed and, this year, another 40 people have been employed. These numbers speak for themselves.
“Moreover, the company is very young: the average age is 36 and the employees come from 15 different countries, with the objective of becoming an even younger and more culturally and ethnically diverse company,” Mr Ancorotti says.
80 % of export
The export business represents more than 80% of the total sales volume. Ancorotti Cosmetics’ focus for 2017 will be on the US market, which will continue to grow in 2018 and be a driving force in the beauty industry, in particular thanks to the engaging social media communication of US colour cosmetic brands.
In this context, Ancorotti Cosmetics’ main goal is to continue to provide fresh and innovative ideas, inspiring major companies and offering creative products. The company will thus present its latest innovations at the Make Up in Paris event (June 22-23, 2017).
“The whole company works on the preparation of this participation. The makeup trends deepened for this 2017 edition are a tale of two extremes: classy and elegant colours (porcelain skin, flushed cheeks and striking eyes plus full, outstanding lips) or high amounts of glitters, metallic hues and shine, with textures reminding of desert sand and broken glass. All this, with a great attention to the vegan concept and to the quality of the ingredients used.”