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The next edition of MakeUp in Paris (09-10 June 2016 at the Carrousel du Louvre, in Paris, France) will offer more than three hours of debates on the issues raised by the digitalisation of the points of sales and of relations with consumers.

MakeUp in Paris to focus on digital issues

The next edition of MakeUp in Paris (09-10 June 2016 at the Carrousel du Louvre, in Paris, France) will offer more than three hours of debates on the issues raised by the digitalisation of the points of sales and of relations with consumers (connected shop windows, interactive POS or sales aid tablets, big data, …). These new (...)

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Amazon: Beauty is in the eye of the consumer

Keith Anderson
Amazon: Beauty is in the eye of the consumer

When online shoppers make you their #1 destination for beauty products, what do you do to leverage your leadership position and boost sales even further? That’s the question faced by Amazon, which made a big splash in March by launching its first live show, known as “Style Code Live,” which provides viewers with fashion and beauty tips (...)

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