Today, YouTube beauty vloggers appear more influent than the main websites for women. According to a recent study by Influence4you, the leading French YouTube beauty vloggers supersede women’s sites in terms of power, endorsement and impact. However, their audience remains very focused on the 15-35 age group. Influence4you - a media and communication agency specializing in the relationship between brands and social media, blogging, and vlogging influencers - attempted to measure the impact (...)
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NeXtep, the new digital solution by Draeger GPP, had been announced as a preview at the last Luxe Pack show in Monaco. Since then, it has tempted its first customers, and as the first results are (...)
In a generally gloomy economic context, prestige cosmetics have avoided a big crash in France thanks to a rather dynamic second half. According to the latest figures released by The NPD Group, (...)
Whatever the age target or country, more and more cosmetic claims highlight the complexion’s natural glow. Naturex, the world leader in natural ingredients, now meets this global demand from (...)
The American company based in Irvine, on the West Coast, initially and still ultra-specialized in the design and supply of innovative packagings for the beauty sector, has further increased its (...)
Just a little over a year ago, Tim Thorpe, President of the HCT Group, had detailed the new strategy of his Group, specialized in Beauty Packaging and Full Service. The last financial year (...)
It is finally in Los Angeles that the organizers of the “MakeUp in...” trade shows will launch in February 2016, that is a year from now, their new event formula “MakeUp in Action” that they had (...)
The inspiration came from the machines that produce custom paints for cars and walls. Advertising specialist Sylvio Freire also saw a new business opportunity within a segment that remains on the (...)
“Beautiful Faces”, the new anti-aging face care concept developed by BASF, is based on a research among more than 1,200 French women. Presented on the occasion of the latest edition of the (...)
On the occasion of the first edition of MakeUp in Sao Paulo, which was held on the 3rd and 4th of December 2014 at the Renaissance Hotel, Arcade Marketing Latin America showcased Easylip, an (...)
The second edition of MakeUp in Seoul will open its doors for two days at the Conrad Seoul Hotel in less than four months, on the 15th and 16th of April 2015. Amore Pacific, the leading Korean cosmetics maker will be partnering with event for the second year in a row. “MakeUp in Seoul is an exclusive event that gives access to a wide (...)
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In order to fight a gloomy context it becomes ever so urgent to escape the everyday and break-free. Artists and designers rekindle with sophisticated, imaginary destinations nurtured by far off cultures, foreign know-hows and exotic materials. Influences and inspirations renew the desire to travel, dream, blend cultures, and encounter the (...)
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