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Sandra Maguarian, MakeUp in Seoul Show Manager

South Korea: the new El Dorado for the beauty industry?

When the MakeUp in Seoul show hits South Korea this week, the cosmetics world will descend on the Asian hub, which has become a byword for innovation in the beauty sector. “Korea is the place to be for the makeup industry,” says Show Manager Sandra Maguarian, referring to the growing Western obsession with the Asian destination. “It is (...)

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Which digital strategy for cosmetic ingredient suppliers?

Anne Aime
Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers? Anne Aime, Director of 2Way Consulting, has attempted a first analysis based on a study conducted by her research firm last February. Premium Beauty News - You have endeavoured to provide an overview on (...)

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