The 2016 edition of the biennial World Perfumery Congress (WPC), which was held from June 13 to 15 at the Fontainebleau Resort, Miami Beach, Florida, attracted a record number of visitors and perfumers, announced the organizers. Actually, more than 1,100 unique attendees, including 193 perfumers, travelled to Miami on this occasion, a 35 percent increase compared to the number of perfumers at the 2014 event.
The theme of this year’s exhibition and conference was ‘Scents & Sustainability: A Responsible Future for Fragrance’.
Achim Daub, Global President, Scent & Care at Symrise AG, and Andrea Alvares, Chief Marketing Officer at Natura, delivered presentations on Nature, Science and Communities, which explored the current trends for natural ingredients and sustainable sourcing. Alvares described Natura’s work with communities in the Amazon, which demonstrates its dedication to sustainability. Meanwhile, Daub spoke about the limitless ingredient options available to perfumers and the need for transparency and traceability within the industry.
Speakers and delegates also exchanged views on the benefits of green chemistry in reducing the carbon footprint, levels of innovation in the industry, the changing demands of consumers and their hunger for natural products, etc.
In parallell, around 90 exhibitors showcased their latest products during the show, including MANE, Robertet Group, Symrise, Givaudan and Berje.
“We’re thrilled that WPC continues to grow and bring value to the attendees and exhibitors. We set out every year to improve and grow this event and answer the demands of the industry. For example, everyone involved wanted more perfumers to be able to participate. We looked at a number of factors that would increase value for perfumers, including the conference program. And the changes we put in place, along with the amazing innovations exhibitors brought to the event, turned into a 35 percent increase in perfumer attendance,” said Sandy Chapin, WPC show director.
The 2018 edition of WPC will be held in Nice, France, at the Palais des Congrès Nice Acropolis from June 5 to 7.
