Will the Brexit changes the game ?

British consumers are eager to try on new products and test out new trends. Remember: the "big brows" trend came from England. Young consumers, although driven by price, are open to novelties and with the boom of Beauty bloggers, every single girl has a chance to share her opinion and shape the future.

"It’s all about social media. Nowadays niche brands also have the possibility to express themselves via this digital space, and new opportunities arise," confirms Emily Maben, Marketing Manager at Sleek MakeUp, one of the fastest growing make-up brand of its category in the UK.

UK, the leading consumer market in Europe

Premium brands as well as mass market brands are taking a step forward. Covent Garden, in Central London has become THE Beauty Quarter... the new rendezvous for make-up. Every brand is trying out its new beauty concept store. It started with the opening of Chanel - Fragrance and Make-up (since 2012 as a pop-up store initially - now a permanent shop), then Burberry Beauty Box (since 2013), Dior Beauty Boutique (since 2013), Urban Decay (first UK store, since 2014), Clinique (since 2014) Bobbi Brown Studio (since 2014), Kiko (since end 2015), Charlotte Tilbury Beauty Boudoir (first worldwide store, since end 2015), 3ina (first worldwide store, since February 2016), Nars (since June2016).

This Beauty Quarter testifies of the dynamism of the British colour cosmetics market, which is the 1st in Europe representing a value of 2.088 billion euros, with a 6% value growth. Facial make-up is leading the way holding 41% of market share, followed by eye make-up (29%), lips (17%) and nail products (14%). [1]

British Consumers are the 4th biggest spenders in cosmetics products in Europe (all categories) with an average spend per capita of 193£ per year, and are the biggest online spenders in Europe.

"The steady 2% current value growth in 2015 showed that the population continued to consume cosmetics and toiletries at a healthy rate. For an already highly saturated market, the growth witnessed was due to the emergence of more niche brands, a strong appetite for premium cosmetics and a move to a more holistic approach to health and wellness", says Euromonitor in a recent market report.

What about the future?

Up until recently, leveraging on the consumer’s curiosity and the dynamism of the market, American brands were relying on the UK to launch into Europe. Will the Brexit changes the game?

MakeUp in NewYork will address this issue on the September 7, during a roundtable moderated by Eva Lagarde, Premium Beauty News.

The roundtable will start with a presentation of the market and of products trends by Victoria Lambah-Stoate, Beauty expert at the In-Trend agency, followed by an informal debate with the participation of:

 Grace Fodor, founder of make-up brand Studio10,
 Karine Tiano, Founder of Go-Beauty, agents for Beauty Brand,
 Rebecca Goswell, Global Creative/Art Director HCT Group.

The conference will draw the portrait of the UK market and explain the opportunities and the challenges, and give perspectives on how to succeed and how to find a space in this highly competitive space.

"What will be the new situation in the UK?"
September 7th - 11.45 am - 12.45pm
MakeUp in NewYork
www.makeup-in-newyork.com