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Packaging & design

Time to Market: Albéa launches My Flash, a new concept of modular moulds

With consumers increasingly looking for something new, for personalised products and fast purchases, “time to market” has quickly emerged as the main challenge that cosmetics brands are facing today.

Albéa has chosen to support its customers in this transition by transforming its industrial processes. To help them speed up their launches and product reorders, Albéa is implementing new ranges, procedures and equipment designed to reduce the time to market. The latest innovation to date is My Flash, a brand-new modular-mould technology qualified as “revolutionary” by the cosmetics packaging manufacturer.

The My Flash modular mould technology allows packaging to be quickly and easily adapted at an incredibly competitive cost so it can be brought to market fast,” explains the company in a release.

Time and cost reduction

The My Flash Technology is based on a double-mould system - an outer mould section (or “parent mould”) and an inner mould section - and on a series of interchangeable cavities for small modifications.

Based on the “parent” mould, My Flash lets brands create an infinite number of variations and as such produce new versions in large batches. Brands can even personalise their ranges in record time and at a reduced rate since changing the cavities is allows to slightly adapt the packaging appearance. And for more important packaging modifications, changing the inner section allows to reduce costs and delay by 30% compared to a full mould replacement.

Variations in the look and shape, extensions to the range, limited editions, seasonal collections... My Flash allows you to satisfy consumers’ insatiable need for new products,” explains Albéa in a release. Actually, this technology is particularly suited to range extensions and to the creation of limited series.

Albéa showcased My Flash at Luxe Pack Monaco. The technology was designed in the Group’s mould shop in Shanghai and successfully launched for one of their customers at the Albéa Bottanuco (Italy) site, which is a European Centre of Excellence for applicators and mascara and lip-gloss packs.

My Flash technology has allowed standardised lids to be customised: Rio for mascara and Paris-NewYork for lip gloss.

V.G.

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