Launched earlier this month at MakeUp in Los Angeles, the new visual identity of the “MakeUp in” tradeshow features five female characters portraying four continents and five major makeup markets around the world.

The “MakeUp in” shows get a new visual identity featuring female characters: MakeUp in Paris MakeUp in Asia - MakeUp in New York

"To each young woman her own identity and look, to each young woman her preferred make-up product, to each young woman her favourite gesture, this is clearly what we wanted to illustrate with these characters staged in black and white and where products, which are at the core of the positioning of our shows, are precisely the only ones to appear with hints of colour,” explains Morgane Bruna, head of communication at Beateam, the company organising the “MakeUp in” events.

The “MakeUp in” shows get a new visual identity featuring female characters: MakeUp in Paris MakeUp in Sao Paulo - MakeUp in Los Angeles

The five “MakeUp in” events around the world - Paris, New York, Sao Paulo, Seoul and Los Angeles - thus get a new look.

MakeUp in Seoul changes name to MakeUp in Asia in Seoul!

The next event to display this new visual will be MakeUp in Seoul, which will be renamed MakeUp in Asia in Seoul for its opening next month.

"A simple but effective way to reinforce the idea that has prevailed since the creation of this event in 2014, namely the Asian - and not only Korean - positioning of this event. Besides, since its inception, facts have proven us right: out of the approximately 2,800 visitors who walk the aisles of the show each year, more than 20% are from Asian countries, with visitors from China coming first, followed by Japan, Indonesia and other Southeast Asian countries. As for exhibitors, they also mostly come from other countries. This is probably why this BtoB event is so original and successful compared to other shows in Korean dedicated to the Beauty sector," explains says Jean-Yves Bourgeois, co-founder of Beauteam. The event will open its doors next April 5 and 6 at the Conrad hotel in Seoul.


MakeUp in Asia - Seoul
2017 April 5 & 6
Conrad Seoul Hotel

Click here to get your free entry pass

www.makeup-in-asia.com/seoul-en/