Parisian perfumer Diptyque has commissioned digital luxury specialists The Barn to create the ‘Springtime Vision’ Facebook app for the French brand’s first social media campaign.
The app celebrates the launch of Diptyque’s new fragrance L’Eau du Trente-Quatre and invites fans to create their own vision of springtime by selecting hand-drawn illustrations of the fragrance’s top, heart and base notes. By submitting a ‘Springtime Vision’ fans are entered into a competition to win prizes from the new L’Eau du Trente-Quatre range.
The international campaign, Diptyque’s first social media campaign, is available in French, UK and US markets, through the brand’s fan page: https://www.facebook.com/diptyque
“The Springtime app was created as an original and engaging way to educate fans about the new L’Eau du Trente-Quatre fragrance, it was also an opportunity to reflect Diptyque’s unique, strongly artistic brand identity which is deeply-rooted in the Parisian brand’s origins,” explains Barny Macaulay, founder of The Barn Agency.
