In line with its globalization strategy, Texen has signed an exclusive partnership agreement with innovative makeup applicator manufacturer CPI. Texen has taken advantage of its presence at the MakeUp in Paris trade show - which was held on June 22-23, 2017 - to announce its recent signature of this exclusive agreement.
For Texen, the Luxury and Beauty division of PSB Industries, the partnership is an integral part of its strategy of building an ecosystem of partner companies to help consolidate its global offer for brands. For its part, CPI brings Texen its renowned expertise in terms of technical and industrial innovation, in particular in the design and conception of bi-injected and twisted plastic mascara brushes.
With a production facility in China and headquarters in New Jersey, CPI is owned by a Korean family firm and has been present on the makeup brush and applicator market for more than 10 years.
"With this exclusive partnership, we are significantly expanding our makeup offer. We will now be able to offer our customers turnkey mascara products and reinforce our strategic position on this market,” comments Olivier Salaun, CEO of PSB Industries and acting president of Texen’s Luxury and Beauty division.
