For several years, Technotraf has worked to turn wood into a must-have material for luxury beauty brands. At the last edition of Cosmoprof, the subsidiary of the Quadpack Group thus presented a multitude of shapes and decorations that were never seen before on wooden packaging.
"Our goal is to add more and more value to wood as a material, including very fine decorations," says Jaume Ordeig, the company’s sales director. “We also work on new shapes in order to create wooden designs that have never been thought before.”
New wooden compact
Breaking the mould once again, Technotraf recently showcased a new compact crafted from maple wood sourced from PEFC certified sustainable forests.
“The Wooden Compact is hewn from maple wood for an exceptionally smooth finish. Maple endows feminine elegance to the pack, with its unique texture that appeals to the senses. Technotraf’s expertise enables the slim, fine dimensions necessary to achieve the aesthetics required for premium make-up packaging,” claims the company.
Technotraf has decorated the pack using a new technique - called Groove - engraving a fully customisable geometric design deep into the top surface. The surprising design achieved using this technique can be enhanced by silk screening, laser etching and hot stamping for infinite creative potential.
A magnetic closure connects the two halves of the compact. Each half is studded with tiny round magnets set flush into the wood.
“With its smooth feel, textured decoration, special closure and a grain pattern that is unique to each and every single item, the Wooden Compact engages users on multiple levels. Added to this sensory assault are its environmental credentials, giving consumers everything they could want to feel good about owning a precious piece of nature itself,” concludes Technotraf.
