Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Target launches new in-house personal care brand, ’Smartly’

Target has unveiled a new in-house brand for beauty fixes on a budget.

The U.S. retailer has announced the launch of ‘Smartly,’ a series of more than 70 household and personal care products such as soaps, shower gels and razors set to launch online on October 14. The majority of the products will check out at less than $2, with the highest-priced item costing $11.99.

Smartly by Target – Photo: © Target Corporation

Smartly by Target – Photo: © Target Corporation

According to a statement from the company, “Target’s product design and development team doubled down on design and key attributes, such as a variety of fragrances developed in partnership with master perfumers. For example, liquid hand soaps will be found in fragrances such as Rain Shower and Lavender, and all-purpose cleaners will be available in scents like Ocean and Citrus Grove.

The range comes presented in minimalist but quirky packaging, with tongue in cheek statements such as “smells like well, nothing” on a bar of unscented soap.

The introduction of Smartly is another example of how we are listening to consumers and bringing them solutions to make their lives easier,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Smartly offers incredible value, looks great and most importantly, gets the job done.

Target is not the only company focusing on in-house beauty recently — US department store chain Belk launched its debut beauty brand in September, while Urban Outfitters unveiled its ‘Ohii’ cosmetics line the same month.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The award for the best packaging solution was given to Qualipac - part of the Pochet Group

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category The (...)

read more
job opportunities
Experts’ views
Replexium™ - Rapid improvement in visible signs of skin aging

Torsten Clarius
Replexium™ - Rapid improvement in visible signs of skin aging

With life expectancy increasing, the global market for skincare products that contribute to a youthful, vibrant appearance is growing dynamically. It comes as no surprise that fast-acting anti-aging actives are in great demand, yet breakthroughs have remained few and far between. Now BASF has achieved a new milestone with Replexium™, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close