Vonda Simon

Premium Beauty News -You are a young company!

Vonda Simon - That’s true! SeaCliff Beauty Packaging was founded in 1999…, that’s not very long ago indeed. It has been created with a specific purpose in mind: to provide excellent customer service that far surpasses the norm in the packaging industry, while providing the highest quality packaging at competitive prices.

Since then, we have evolved, successfully adding an onsite laboratory, manufacturing facility, and an experienced R&D team, offering an innovative library of stock colour cosmetic formulas. Now, we can create a perfectly cohesive brand from concept to creation, all in one place.

We want to bring a more personalized level of service and a complete turnkey approach to the industry. Our business is founded on the belief that every client is important - from the most ambitious entrepreneur to the largest Fortune 500® Company. We understand that the needs and the expectations of our customers are as unique and different as they are. This is why we work one-on-one with our clients. We listen. We get a sense of the brand’s personality and their objectives. Then we draw upon our extensive industry experience and capabilities to create a product that establishes a fashion-forward and original statement for the brand.

Premium Beauty News - For the past few years you have decided to extend your offer to the content. And what is interesting is that you decided to invest in your own laboratory.

Vonda Simon - It very quickly occurred to me that it was necessary to provide this service with the determination to be at the top of quality. It is a true benefit for our customers to use our turn-key experience by providing both the packaging and actual cosmetic product. That is why we have built our company to assist customers from start to finish, so instead of working with several vendors; their product launches are created with the upmost care under one roof.

Launching a product is exciting, fun, and educational for all of us. We want to be there to help them at every step of the way. We want to walk them through the creation process, bringing their vision to life from packaging, cosmetic formulation, and contract manufacturing.

Premium Beauty News - In terms of packaging offer, innovation has always been driving you?

Vonda Simon - As one of the industry’s most reputable packaging suppliers, we have a large selection of different packaging options from stock designs to custom designs to fit the vision and the budget of our customer. We want to make their product launch to be as seamless as possible and help create the perfect collection that is both stylish and unique. So we provide Stock and Custom Design Packaging as Airless, Bottles, Jars, Glass, Tubes, Lip, Eye, and Cheeks. We also provide Secondary Packaging ( Paper and Textile bags, Unit Cartons) And Cosmetic Applicator (Brushes, Sponges, Puffs…).

The BeautiLock™ compact comes in 3 stock sizes – 28mm, 43mm and 59mm.

Premium Beauty News - You recently designed a brand new make-up compact, the BeautiLock!

Vonda Simon - You are right and we are quite proud of our new “baby”! The BeautiLock™ compact comes in 3 stock sizes – 28mm, 43mm and 59mm. It also comes as a palette with removable compact, and a full line of jars starting with a 30gr, 50gr and 240gr jars.

Its main features are:
 Patent pending AIRTIGHT locking mechanism that holds volatile components
 Sleek, minimalist design, available in PP, ABS, PCTA and PETG
 28mm, 43mm & 59mm size pans with various fill sizes
 3 parts, with bottom mirror
 Optional custom high pigment formulations for complete turnkey solutions

Full turnkey services also offered with the BeautiLock™ compact, featuring SeaCliff Beauty’s exclusive long-lasting formulations that include innovative gel liners, creme shadows, lipsticks, illuminators, concealers, creme foundations and the recently launched face powders infused with natural extracts in “water”.

Premium Beauty News - Finally your most recent initiative to date, the creation of your first private label line you called “Your Own Cosmetics”.

Vonda Simon - Absolutely! This initiative is in line with the release of our new BeautiLock™ compact. It is the first private label line packaged in airtight components.