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Industry buzz

Revlon names new Chief Marketing Officer

Ex- Cigna Benjamin Karsch has joined Revlon (brands: Revlon, Almay, SinfulColors, Pure Ice, Revlon ColorSilk, Charlie, Mitchum, CND, American Crew) as Executive Vice President, Chief Marketing Officer, Revlon Consumer.

Karsch is an expert in consumer-facing brands and packaged goods. As Cigna’s chief marketing officer, he was responsible for shifting their U.S. health insurance business from a B2B focus to a consumer-centric approach, re-launching their brand and building digital, mobile, marketing analytics, customer insights, and customer experience capabilities. He has experience across diverse industries, from consumer products to hospitality to healthcare, and diverse geographies, from China to Israel. In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Company, and held brand management leadership roles in both the U.S. and overseas markets at Procter & Gamble and Johnson & Johnson. His command of data analytics reaches back to the Bachelor of Science in Economics that he received from the University of Pennsylvania.

A member of Revlon’s Global Leadership team, Karsch will lead the Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.

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