Physicians Formula recently presented in New York its new collection.

Among the wide array of novelties let’s point out the line Super BB #InstaReady, which includes a Makeup, a Beauty Balm SPF30, a Powder SPF30, a Bronzer SPF30 and a Contour Trio Stick SPF30. "It is the first ever line of makeup that allows to create the perfect finish for flawless-looking #Selfie-ready skin - anytime, anywhere," said brand officials.

Super BB InstaReady BB Cream Light

For its Bronzer line, one of America’s best sellers in this category, the brand has infused Murumuru Butter - Brazil’s hottest beauty secret - into an “ultra-luxurious bronzer to deliver a radiant Brazilian Goddess glow”: Butter Bronzer Murumuru Butter Bronzer.

Murumuru Butter Bronzer

To conclude, Physicians Formula also presented Argan Wear a full line based on Argan oil and featuring: a water primer, an eyeliner, a mascara, a concealer, a lip duo and a powder!

Argan Wear Face Powder