London-based specialist research, consulting and training firm Organic Monitor is hosting its first Natural Cosmetics Masterclass in the Middle East with the aim to encourage the development of local brands of natural and organic cosmetics in the Middle-East.

Natural and organic cosmetic sales in the Middle East are increasing by over 20% per year, however few indigenous brands are benefiting from high consumer demand. However, according to Organic Monitor, while European brands are making inroads in the region, Middle Eastern brands grapple with technical and marketing issues. “The region is lagging other regions – including Asia – in the number of native natural and organic brands. The workshops will be conducted in an interactive style to provide practical solutions and guidance to delegates,” says Organic Monitor.

The masterclass will comprise two interactive workshops to tackle the major technical and marketing issues associated with natural and organic cosmetics. Titled Green Certification, the first workshop will hone in on the technical and formulation hurdles. An update will be given on natural and organic cosmetic standards in each region, followed by guidance on getting products certified. Then, the Business Opportunities workshop will highlight the business openings in the natural and organic cosmetics market. Using case studies, methods to build distribution will be discussed by the workshop leader. Business openings in the Middle-Eastern market, as well as other regions will be highlighted.

The masterclass will take place in Dubai on 29-30 May alongside the Beautyworld Middle East trade show, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Registration for this interactive training course is limited to 50 delegates. More details on the Natural Cosmetics Masterclass are on www.organicmonitor.com/masterclass11.htm