Manufactured by Oekabeauty, the packaging of the new Bourjois mascara “Volume 1 Seconde” stands out from the crowd with a distinctive design.

The pack features a shiny silver metallization with silk-screen printed lettering. “The challenge in this project was the new partial metallization technique, which leaves the cap with a flashy ring in master batched colours of orange or turquoise,” explains Oekabeauty.

Beyond its exterior appearance, the new Bourjois mascara also features a unique plastic brush, designed by Bourjois and manufactured by SIMP, surrounded with small drops at the end of the fibre. This brush helps to separate and stretch the eyelashes and promises “great volume in an instant”.

For more than fifty years Oekabeauty has manufactured lipsticks cases, mascaras and lip gloss packs for the international cosmetics industry. The German company works for numerous international cosmetic brands, covering a wide range from mass market to luxury market products.