The annual Natural & Organic Cosmetics Conference will take place on 6-7 October 2015 at the Ellington Hotel Berlin. The programme will focus on main market trends and investigate the future of the natural and organic cosmetics market:

 Natural cosmetics, organic cosmetics, “near-natural” cosmetics, what’s the market leader?
 Brand or label, what’s the driving force?
 Natural/organic and prestige cosmetics, what do consumers expect?
 Natural/organic cosmetics amidst niche and mainstream, goodbye POS?
 Dedicated consumers, how to address their needs?
 Communication on all channels, a contradiction?
 ISO-guidelines, a blessing or a curse?

Betty Santonnat, Cosmebio, speaking at the Natural and Organic Cosmetics Conference 2014

Prominent keynote speakers will share their views about the future of the natural and organic cosmetics market. Dr. Christoph Engl, Managing Director of Brand Trust GmbH, will pointedly discuss the relevance of brand management on this market. A future-oriented view will be provided by Professor Dr. Ulrich Reinhardt of the BAT-Stiftung für Zukunftsfragen (Foundation for Studies on the Future) in a debate about the radical changes in retail.

In addition, the conference will exclusively present the results of a study about consumer expectations, comparing natural cosmetics, organic cosmetics and prestige cosmetics, with international experts offering market insights based on facts and figures.

Juergen Stellpflug, Oeko-test, and Elfriede Dambacher, Natural and Organic Cosmetics Conference 2014

Best practices in the use of social media, big data and ethical certifications will be illustrated and consumers and journalists will also discuss what they expect from brands, including at the point of sale (POS).

The Natural and Organic Cosmetics Conference usually brings together participants from the industry and retail. Simultaneous German/English translation is provided.

More information and detailed program here.