Beyond the conception of high-protection and high-performance dispensers, Mega Airless, a specialist in 100% airless packaging, also monitors market trends in order to better serve the needs of its customers. Among the latest developments a Soft Touch trend is emerging.

A technical affair

With its novel, modern eye-catching look and soft touch that allows for comfortable handling, Soft Touch is right on trend,” highlights Mega Airless.

Thanks to the inclusion of mattifying pigments, the varnish allows for mat/shiny visual contrasts and subtle tactile sensations. Applied directly on the packaging or on the label, Soft Touch can be silkscreen decorated. Mega Airless offers this finish on all bottles and caps from its 100% PP dispenser ranges.

Several Soft Touch signatures

For Douglas’ Naturals skincare line conceived for sensitive skin, which launched last autumn, the retailer selected a Mega Airless dispenser entirely decorated with a silkscreened Soft Touch varnish. The bottle’s velvety touch recalls the natural softness of argan oil, the star ingredient in the range.

A few additional Mega Airless creations: organic cosmetics brand I+M decorated several of its products with Soft Touch as did Dutch brand Rituals for its Rituals Sensitive Skin Day Cream and Alpine Flower Serum, produced in cooperation with Louvrette.