Building on the success of the extension of its business far beyond mascara, the Italian company is changing its visual ID from MascaraPLus to M:Plus.
Born in 2002 as a mascara manufacturer, Mascara Plus has successfully extending its business to include today a wide range of make-up products for the face, the eyes and the lips, in particular lip gloss, foundations, and eye shadows. The company, which has undergone deep changes over the recent years now intends to be viewed as a 360° international cosmetic contract manufacturer.
“Our core strength and our key point of distinction shall always remain our unmatched and unmatchable expertise, knowhow and innovation within the mascara and fibre brush category. However, our objective for the future is to be able to make a difference and become a reference contract manufacturer and an innovation hub also within the colour cosmetics sector,” said the company in a release.
The company will also launch a new website at: www.mpluscosmetics.com
