This market report written by Stéphanie Morou, founding manager of research and consulting agency Metis Insights, is a prospective, informative and inspirational tool intended for marketing, innovation, and prospective teams within the beauty industry.
The report consists in a series of anthropological and prospective notes regarding ethnic beauty in specific sociological contexts, which were collected during Metis Insights’ trip around the world in 2012. The report features:
- Target consumer profiles,
- Analyses of hair car, skin care and make-up beauty rituals in North America, Brazil, Africa, Europe and the Caribbean area,
- Spotlights on trends (including creative Mood boards to guide future New Product Developments).
Part 1 - Context
Why tomorrow’s beauty industry already needs to address multicultural beauty concerns?
Part 2 – Spotlights on beauty perceptions around the world
There are common perceptions but various uses and purchase motivations across the various areas covered by the report (North America, Europe, French overseas territories & the Caribbean, Brazil, Africa).
Part 3 – Spotlight on trends.
Key trends and next market breakthrough in the beauty market.
FILE FORMAT: Digital (PDF)
PUBLICATION DATE: September 2012
PRICE: 4000 euros excl. tax (4800 euros where VAT is applicable)
ABOUT THE AUTHOR: Graduated with an MBA in creativity management from the French Institute of Fashion in Paris, New York and Hong Kong, Stéphanie Morou spent 10 years conducting marketing & retail projects in leading companies such as LVMH and L’Oréal. Founding manager of consultancy and research agency Metis Insights, she is always looking for innovative and iconoclastic trends, and is already recognized by leading players in the beauty industry for her acute market analyses.