For the “Delicate Anti-Redness Fluid”, one of the latest launches of its Nature skincare line, Marionnaud chose an airless packaging from Mega Airless [1], a company specialized in the design and production of 100% airless packaging for major personal-care, cosmetics and pharmaceutical brands. The main benefits of airless pumps are to protect the skincare formula from contamination and oxidation, to dispense just the right dose of product and to allow consumers using the product to the very last drop.

Like all Mega Airless dispensers, the bottle is 100% plastic meaning that the entire product can be easily recycled.

In addition to manufacturing the packaging, Mega Airless also created custom decoration for the bottle’s cap and collar in-house. To fulfill Marionnaud’s demand for a brushed aluminum effect on the cap and as the band around the collar, Mega Airless used hot-stamping, a technique that allows the same film to decorate both pieces. Yet it was a challenge for the entire cap to be hot-stamped - on the sides and on the top - without having the seam show along the edge.