French beauty retailer Marionnaud Paris has put its trust in Albéa’s Artist Bubble tube for the launch of its new Hydra&Sublim BB Eye Cream in their “expert advice” care range. Albéa also achieves the décor on the tube: a light beige base colour and a silver screen printing.

Especially designed for active women, Artist Bubble is an on-the-go tube with a sponge pad for the application of anti-wrinkle cream, eye shadow cream, liquid blush or gloss. The foam applicator dispenses the product gradually so that blending in by gentle patting gives a professional finish.

We chose the Artist Bubble tube for its practical format and particularly for its foam pad which provides seamlessly accurate and comfortable application,” explains Camille Lagasse, Head of Care products at Marionnaud.

Artist Bubble was created with the trend for on-the-go packaging in mind. “Today, women take their makeup products everywhere in order to be able to make up at any time, whether travelling, in the office or during an evening”, says Dorothée de Courson, Marketing Manager for Tubes at Albéa. According to Albéa, Artist Bubble offers exceptional performances in terms of accuracy, simplicity in use and practicality. Its compact format encourages impulse buying as it is so easy to carry and use for impromptu touch-ups.