Exhibitors of the MakeUp in Seoul tradeshow, which will take place on 15-16 April 2015 at the Conrad Hotel in Seoul, accepted the proposition of the organizers to submit their innovations to a jury of experts that will award the best of them.

MakeUp in Seoul 2014

For MakeUp in Seoul, a total of 26 products were presented to the committee of experts of the Innovation Tour Products, consisting of:
 Florence Bernardin, founder of Information & Inspiration, a market research agency specialized in Asian cosmetic and beauty products,
 Hélène Capgras, manager of Brain for Beauty for the Martine Leherpeur Conseil, agency specialized in creative business planning for the luxury and beauty market,
 Charles -Emmanuel Gounod, founder and manager of Beautyworld Connections,
 Jean-Louis Matthiez, founder and manager of Cinqpats, specialized in cosmetic packaging innovation,
 Luisa Oliva, International consultant in cosmetics with an expertise in formulation, Serge German, director of the Ecole Supérieure Européenne de Packaging (ESEPAC or European Institute for Packaging Technology).

To discover at MakeUp in Seoul

The committee met for the first time on February 13, 2015, to evaluate the products taking part to the contest, in order to select the most innovative ones. Innovation was evaluated under different aspects: technical, industrial, aesthetic, and marketing.
Results after numerous exchanges and discussions: 14 award-winning products!

MakeUp in Seoul 2014

Visitors to MakeUp in Seoul will be able to discover the 14 award-winning innovations at the "Innovation Tour Products" area of the show.