The fifth edition of MakeUp in Paris will open its doors at the Carrousel du Louvre in Paris next June 12th and 13th.

The organisers have announced at least 12 conferences on topics as diverse as the influence of neuroscience on consumer behaviour, intellectual property, microbial protection, the power and influence of blogs, the make-up codes in Japan, Korea and France, or, intuition as an aid to decision-making and a driver for innovation. The Comité Français de la Couleur will also propose on June 12 a "chromo-cosmetic and dynamic" afternoon:

Thursday 12 June 2014

10:00 am - 11:15 am: Roundtable
Lipstick, lipgloss, lip pencils: state of play, innovations and trends

Roundtable moderated by Thierry de Baschmakoff, Aesthète. With the participation of: Thomas Weckerle, Weckerle Cosmetics; Stefano Castelletti, Faber-Castell; Gerald Oehlhorn, Oekabeauty; Stéphanie Reymond, Strand Cosmetics; Barbara Bauer-Kropf, Schwan Cosmetics; Eric Fresnel, Sleever International.

11:30 am - 12:15 pm: Conference
Neuroscience and innovation. How to innovate and keep clients passionate on the long term?
by Marielle Belin, La Marque et la Manière.

12:30 pm - 01:15 pm: Conference
« Inspirations for Packaging: Key trends in colour, prints, and surface design »
by Lan Vu and Michael Note, Beautystreams.

01:30 pm - 02:15 pm: Conference
How to successfully protect its intellectual property?
by François Klein and Matthieu Bourgeois, KGA, Lawyers.

02:30 pm - 03:15 pm: Conference
Microbial protection and "intelligent" packagings
by Loic Marchin, CEO of Pylote SAS.

03:30 pm - 04:15 pm: Conference
Power and influence of blogs
by Capucine Piot, Babillages.net

04:30 pm - 06:00 pm: The "Make-Up In Color" show
As part of meeting sessions with the Comité Français de la Couleur, a chromo-cosmetic and dynamic afternoon, designed by the Comité Français de la Couleur around cross and complementary topics:
"The new language of colour in the beauty world"
"The power of colours in seduction"
"Light and shadow colours"

A production animated by:
Olivier Guillemin, Designer, Creative Director & President of the CFC
Dominique Cuvillier, Writer, journalist and Secretary General of the CFC

With the participation of:
Annie Mollard-Desfour, linguist, lexicographer at the CNRS and author of the Dictionnaire de la couleur, and Jean-Gabriel Causse, Colors Designer, who will give a preview of their new works on colour. The Studio Berçot, a renowned Parisian fashion school, will stage an exclusive "chromo-cosmetic" fashion show.

Friday 13 June 2014:

09:30 am- 11:00 am: Conference
Make-up codes in Japan, Korea and France
by Florence Bernardin, Information & Inspiration.

11:15 am - 12:00: Conference
Creativity, innovation, decision support: intuition, a new kind of advice
by Alexis Champion, Iris Consulting and Nicole Lucot Maitrot, Thema_Design agency

12:00 - 01h00 pm: Conference
3D printable cosmetics applications, colours and trends for 2015
by Antoinette van den Berg, Founder of Future-Touch

01:15 pm - 02:00 pm: Roundtable
Pigments, innovation and Regulations.

Roundtable moderated by Vincent Gallon, Premium Beauty News.

02:15 pm - 03:30 pm: Conference and Roundtable

Special focus on the USA

Beauty and feminity in the USA – Roots & Trends by Leila Rochet-Podvin, Cosmetics Inspiration & Creation.

The West Coast of the United States: a think-and-do tank?
A round-table with the participation of: Jill Tomandl, Smash box; Leila Rochet-Podvin, Inspiration-Creation; Ingrid Jackel, Physicians Formula.