Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Maison Margiela Fragrances sets up shop in LA for the holidays

Maison Margiela Fragrances is celebrating the holiday season with a sweet-smelling pop-up store. The luxury beauty brand, which is part of the L’Oréal Group, has set up shop in Los Angeles’ Westfield Century City mall, where it will remain open through December 31, 2018.

The temporary ’Replica’ boutique will carry the label’s entire 10-piece perfume series, in addition to offering shoppers the chance to personalize their purchases. These options include custom gift-wrapping, label personalization, and the opportunity to use a personal photo to create a unique fragrance pouch.

Beauty pop-ups are definitely having a moment right now: major brands to have already indulged in the concept of the temporary boutique so far this year include YSL Beauty, which opened up a ’YSL Beauty Hotel’ in New York for two days back in September, as well as Rihanna’s Fenty Beauty brand, which unveiled its first-ever pop-up store this summer, setting up shop in three different New York locations over three days. Kim Kardashian also selected the Westfield Century City mall as the location of her KKW Beauty pop-up store back in June.

AFP/Relaxnews

Portfolio

  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: “The future of Beauty 2020” Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: “Color Wave by (...)

read more
job opportunities
Experts’ views
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Gerald Martines
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Beauty actors are engaged in a wide array of initiatives aiming at reducing the environmental impact of packaging, but the route of packs re-use - although seemingly quite promising - seems underexploited. After a first part listing the main stakes of reducing the environmental footprint of packaging, the second part of this article (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close