P-Colors is Lumson’s latest innovation to be shown at autumn exhibitions and has already had a great response thanks to its innovative, visual effects. Lumson’s Marketing, Laboratory and Technical Departments have worked together developing this new cheerful and coloured version of APP - Airless Plastic Packaging creating P-Colors.

Lumson decided to keep the APP bottle in transparent PETG in order to promote the inside pouch color. Thanks to the almost unlimited combinations of colours, the product can be customized to match the requirements of various segments while focus is always put on the pouch and on the airless technology inside. The high number of finishing options available allow to create endless games of overlapping effects. Moreover the APP bottle is coupled to Lumson’s one body airless pump and overcap that can also be personalised to complete its linear design.

Eventually, as end-users are able to check the quantity of used product (looking through the clear bottle) they can plan the replacement purchase when they see the product is almost finished.