LR Health & Beauty continues to grow and is expanding its production capacities. The company, which is headquartered in Ahlen (Westphalia, Germany) produces and markets various health and beauty products in around 28 countries, is building a state-of-the-art production facility for its Aloe Vera products. The company is investing EUR 4.5 million in the high-tech machinery alone. The new plant is expected to be completed in December 2017.

Model view of the new Aloe Vera production site of LR Health & Beauty. Photo: © Assmann Group/LR

On an area of approx. 4,000 m2, the new production unit will be mainly dedicated to LR Aloe Vera Drinking Gels, of which LR has sold more than 55 million litres since 2002.

Aloe Vera products are one of the core competencies of LR. We have made Aloe Vera popular in Germany and boast the most extensive know-how in this area. To meet the increasing demand by our sales partners, we are expanding our production capacities in Ahlen,” explained Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

The Skywalk (model view) at the new Aloe Vera production facility of LR Health & Beauty offers visitors exclusive insights into production. Photo: © Assmann Group/LR

Among the highlights of the new building is the so-called skywalk. A 40-metre-long walkway will be built on the first floor which runs in parallel to the production rooms. It will be glazed on one side so that visitors can follow the individual production steps live – from blending through to filling of the bottles and packaging.