Bioplan, a specialist of samples for the hygiene-beauty and make-up markets, will showcase a new promotional solution for lipsticks at the next edition of Luxe Pack Monaco, from October 27 to 29, 2014.

A safe, individualised lipstick tester

Nobody buys a lipstick without first testing it! But the possibilities available to consumers lack pertinence, practicability and are often unhygienic: for example, applying the lipstick to the back of your hand, using your fingertips, or dipping a brush into a small pot which has already been used many times.

With this innovation, Bioplan has developed a radically different solution. The lollipop shaped sampler is made up of a small spatula with the lipstick hot moulded onto the end, covered with a one-use disposable blister pack.

Added value: applying lipstick in one glamorous movement. “Easy to use, like a real lipstick: test colour, richness and finish in the normal way but with optimal hygienic conditions,” says he company.