LG Household & Healthcare - a subsidiary of South Korean conglomerate LG Group - is considering « acquiring two or three big cosmetics firms, » said a company spokesperson. The list of possible acquisitions includes Elizabeth Arden, added the company.

One of the TheFaceShop outlets in Seoul, South Korea

LG debuted in the cosmetics market in 1994 with brand DeBON. The company quickly diversified its activities in this market, particularly with the acquisition of TheFaceShop, a Korean brand sold in its own retail network, and of high-end brand O Hui. Last year, LG also acquired Canadian brand and retailer Fruits & Passion.