As of June 1st, Alexandre Popoff, General Manager of the Eastern Europe zone, will also head the Africa-Middle East zone. He will take over from Geoff Skingsley, General Manager of Africa-Middle East zone, who will be returning to his home country to be appointed Non-Executive Chairman of L’Oréal UK & Ireland.

Under the leadership of Alexandre Popoff, the two geographical zones will retain their specificities in terms of structure and operating account while benefiting from a critical size in relation to the Divisions and central services,” explained L’Oréal in a release.

Alexandre Popoff, General Manager of the Eastern Europe zone, will also head the Africa-Middle East zone, as of June 1st, 2016.


Alexandre Popoff joined L’Oréal in 1989 as Product Manager for LaSCAD. In 1993, he was named Marketing Coordinator for Garnier and Gemey covering Europe’s four key countries. In 1995, he became Managing Director for L’Oréal Paris in Portugal, and then Managing Director of the Consumer Products Division in Russia. He became Managing Director of LaSCAD in 1999, and then of the Consumer Products Division for France in 2004. He was subsequently appointed Managing Director for the Africa Orient Pacific Zone, initially for the Consumer Products Division and later for L’Oréal’s four divisions. In 2010, he joined L’Oréal’s Executive Committee as Managing Director for Latin America, Africa and the Middle East, before focusing on the management of the Latin America Zone in January 2012. In July 2013, he became Executive Vice-President Eastern Europe Zone.