“Micah’s breakthrough chemistry represents a whole new category of sun care protection and anti-aging because it halts the photo-aging process before it starts,” explains Robert Hu, Vice President of Research & Development at Hallstar. “Independent clinical research shows that Micah, unlike sunscreens or antioxidants, prevents 100% of free radicals, ROS, inflammation, and DNA damage from UVA and Visible Light, at a use level of only 0.2%.”
An ex vivo study on human skin explants has that Micah effectively prevented UVA-induced ROS  at a use level of 0.20%.
“Hearing Hallstar announced from the stage affirmed our confidence in Micah’s potential. Whether it be a serum, sunscreen or moisturizer, Micah could be an integral part of any anti-aging solution," said Varun Mathur, Hallstar’s Beauty & Personal Care General Manager.